THE ROLE OF RAPID INNOVATION MANAGEMENT AND STRATEGIC ALIGNMENT OF INFORMATION TECHNOLOGY IN THE BUSINESS MODEL INNOVATION PERFORMANCE UNDER CRISIS CONDITIONS IN KNOWLEDGE-BASED COMPANIES RAPID INNOVATION MANAGEMENT CAPABILITY

Abstract

This study aimed to investigate the role of rapid innovation management and strategic alignment of information technology in the innovation performance of business models in crisis conditions in knowledge-based companies. The statistical population consisted of managers of knowledge-based companies in Tehran province. The research questionnaire was distributed and collected among 384 members of the statistical population as a sample. The information collected by the questionnaires was analyzed using SPSS24 and AMOS24 software using structural equation modeling. The results showed that rapid innovation management has a positive and significant effect on strategic alignment of information technology. Rapid innovation management has a positive and significant effect on the innovation performance of business models in crisis conditions. Strategic alignment of information technology has a positive and significant effect on the innovation performance of business models in crisis conditions. Rapid innovation management through strategic alignment of information technology has a positive and significant effect on the innovation performance of business models in crisis conditions.