International Journal of Innovation Studies
type: channel
description: The International Journal of Innovation Studies (IJIS) is a peer-reviewed academic journal that focuses on enhancing the comprehension and application of innovation across multiple fields and disciplines. It provides a forum for researchers, scholars, practitioners, and policymakers to discuss groundbreaking research, theories, methodologies, and practical insights related to innovation. In addition to publishing high-quality research articles, IJIS also seeks to foster interdisciplinary collaboration and dialogue. By bringing together diverse perspectives and expertise, the journal aims to drive forward the frontiers of innovation studies, offering valuable contributions to both theoretical and practical advancements in the field.
language: en
publication name: International Journal of Innovation Studies
issn: 2589-2975
items: A STUDY TO ASSESS THE EFFECT OF HEALTH TEACHING ON KNOWLEDGE REGARDING ROUTINE MEDICAL CHECKUP AMONG ADULTS IN SELECTED RURAL AREA
items: IMPACT OF EMPLOYEE TRAINING AND DEVELOPMENT ON ORGANIZATIONAL PERFORMANCE IN SMALL AND MEDIUM ENTERPRISES (SMEs) OF SPSR NELLORE DISTRICT, ANDHRA PRADESH
items: eWOM QUALITY AND TRUST IN SOCIAL COMMERCE: PREDICTING INDIAN MILLENNIALS' PURCHASE INTENTION
items: FROM IPC TO BHARTIYA NYAYA SANHITA: RECASTING 'COERCION' UNDER SECTION 15 OF THE INDIAN CONTRACT ACT IN CASES OF THREAT TO COMMIT SUICIDE
items: DEVELOPING AND VALIDATING THE AI WORKFORCE READINESS INDEX (AI-WRI): AN INTEGRATED HR ANALYTICS FRAMEWORK FOR AI-ENABLED ORGANIZATIONAL TRANSFORMATION.
items: RECLAIMING FORGOTTEN HISTORIES: ADIVASI RESISTANCE AND THE MAKING OF MODERN INDIA
items: SOCIO-DEMOGRAPHIC AND PSYCHOLOGICAL PREDICTORS OF DELINQUENCY AMONG ADOLESCENTS: EVIDENCE FROM SELECTED DISTRICTS OF ODISHA
items: EMERGING ROLE OF NEW MEDIA TECHNOLOGY IN TEACHING AND LEARNING: A LITERATURE REVIEW
items: SOCIAL JUSTICE IN AUSTRALIA AND OCEANIA
items: CRYPTOCURRENCY INTEGRATION IN CORPORATE TREASURY ANAGEMENT: OPPORTUNITIES AND RISKS
items: CUSTOMER PERCEPTION TOWARDS MOBILE WALLET SERVICES IN KARUR DISTRICT
items: EFFECT OF PROJECT PLANNING ON PROJECT PERFORMANCE: A CASE OF COOKSTOVE PROJECT IN RULINDO DISTRICT, RWANDA
items: BEYOND STRUCTURE: MIRROR IMAGE THEORY AS METAPHOR FOR HEALING IN AMY TAN’S THE BONESETTER’S DAUGHTER
items: AI-POWERED RECRUITMENT: BALANCING EFFICIENCY WITH BIAS PREVENTION
items: GENDER REPRESENTATION IN CAR ADVERTISING: IMPLICATIONS FOR WOMEN’S EMPOWERMENT AND CONSUMER BEHAVIOR
items: "INDIGENOUS WOMEN IN THE CHITTAGONG HILL TRACTS: A STUDY ON GENDER-BASED VIOLENCE"
items: COMPETENCY MAPPING: CONNECTING ORGANIZATIONAL OBJECTIVES WITH EMPLOYEE DEVELOPMENT AND STRATEGY DRIVEN HR FUNCTIONS – A CASE STUDY IN DFPCL.
items: PUBLIC SECTOR GOVERNANCE AND SERVICE DELIVERY EFFICIENCY: A STUDY OF ADMINISTRATIVE REFORMS IN DEVELOPING NATIONS
items: POSTHUMAN EXISTENCE IN ARTIFICIAL WORLDS: SPACE, TECHNOLOGY, AND IDENTITY IN PASSENGERS
items: GENDERED VULNERABILITY TO DEPRESSION AMONG WOMEN LIVING WITH DIABETES IN INDIA: A BIO-PSYCHO-SOCIAL REVIEW
items: ATMOSPHERES OF ANXIETY: AFFECTIVE ECOLOGIES IN THE OVERSTORY
items: MEMES AS MICRO-NARRATIVES: CODE-SWITCHING, EMOTIONAL RESONANCE, AND THE DEFAMILIARIZATION OF REALITY
items: ARTIFICIAL INTELLIGENCE DRIVEN CUSTOMER ENGAGEMENT IN ONLINE RETAIL
items: IMPACT OF MINDFULNESS-BASED STRESS REDUCTION (MBSR) THERAPY INTERVENTION ON RAJAS, TAMAS AND PSYCHOLOGICAL WELL-BEING AMONG UNIVERSITY TEACHERS: ROLE OF STRESS COPING AND WORK ENGAGEMENT
items: A CRITICAL ANALYSIS OF THE DISTRICT LEGAL SERVICES AUTHORITY IN GOALPARA'S (DLSA) COMPOSITION, IMPLEMENTATION, PROCEDURES AND EFFICACY UNDER THE LEGAL SERVICES AUTHORITY ACT, 1987
items: ANALYSIS OF AI APPLICATIONS IN ENHANCING CUSTOMER EXPERIENCE IN MARKETING
items: NEUROARCHITECTURE-BASED ASSESSMENT OF COGNITIVE AND EMOTIONAL RESPONSES TO BIOPHILIC INTERIOR ENVIRONMENTS USING EEG-INFORMED SPATIAL MODELING
items: ANALYSIS OF PRODUCT AND PROCESS INNOVATION IN IMPROVING COMPANY PERFORMANCE (CASE STUDY ON LEATHER CRAFT INDUSTRY IN GARUT)
items: TENSIONS BETWEEN SPIRITUAL FULFILMENT AND MATERIAL AMBITIONSIN SURAT AZ-ZUKRUF
items: EFFECTS OF ARTIFICIAL INTELLIGENCE ADOPTION ON PRODUCTIVITY AND SERVICE DELIVERY IN RWANDA’S PUBLIC SECTOR.

A STUDY TO ASSESS THE EFFECT OF HEALTH TEACHING ON KNOWLEDGE REGARDING ROUTINE MEDICAL CHECKUP AMONG ADULTS IN SELECTED RURAL AREA
type: item
description: Background: Lack of awareness regarding routine medical checkups is a significant public health concern, especially among adults in rural areas. Regular medical checkups help in early detection, prevention, and management of various diseases. Objectives: This study aimed to assess the effect of health teaching on knowledge regarding routine medical checkups among adults in rural areas. The objectives were to identify the existing level of knowledge, evaluate the effectiveness of health teaching, and determine the association between knowledge and selected demographic variables. Method: A quantitative research approach with a pre-experimental one-group pre-test and post-test design was adopted. The study was conducted among 200 adults in a selected rural area using a non-probability convenience sampling technique. The target population included adults aged 36–64 years. Data were collected using a structured questionnaire consisting of demographic variables and questions related to routine medical checkups. A pilot study was conducted on 20 samples to ensure feasibility and reliability of the tool. Result: The pre-test findings revealed that 44.50% of adults had poor knowledge, 54% had average knowledge, and only 1.50% had good knowledge regarding routine medical checkups. Following the health teaching intervention, the post-test results showed a significant improvement, with 56.50% of adults attaining good knowledge and 43.50% achieving excellent knowledge. The mean knowledge score increased from 6.05 (±2.04) in the pre-test to 15.05 (±1.83) in the post-test. The paired t-test indicated a statistically significant difference (t = 44.78, p < 0.05), confirming the effectiveness of the health teaching program. No significant association was found between pre-test knowledge scores and selected demographic variables. Conclusion: The study concludes that health teaching is highly effective in improving knowledge regarding routine medical checkups among adults in rural area…
subject: Articles
  topic: section
creator: Mrs. Jayshri Jaypurkar, Atiksha Bhosale, Rachana Awad, Ankita Bhosale, Yuvraj Bhoye, Kajal Shinde, Akanksha Surbhe
rights: Copyright (c) 2026
date: 2026-07-14
publication date: 2026-07-14
starting page: 501
ending page: 512

IMPACT OF EMPLOYEE TRAINING AND DEVELOPMENT ON ORGANIZATIONAL PERFORMANCE IN SMALL AND MEDIUM ENTERPRISES (SMEs) OF SPSR NELLORE DISTRICT, ANDHRA PRADESH
type: item
description: Employee training and development play a vital role in improving employee competencies, productivity, motivation, and organizational effectiveness. Small and Medium Enterprises (SMEs) contribute significantly to employment generation and economic growth in SPSR Nellore District, Andhra Pradesh. However, due to financial and resource constraints, many SMEs lack structured training and development programs. The present study examines the impact of employee training and development on organizational performance among SMEs in SPSR Nellore District. Primary data were collected from 500 employees through a structured questionnaire using stratified random sampling. Statistical tools such as descriptive statistics, Chi-square analysis, correlation analysis, and regression analysis were employed. The findings reveal that training programs significantly enhance employee skills, productivity, motivation, and overall organizational performance. Correlation and regression analyses confirmed a strong positive relationship between training and organizational performance. The study recommends strengthening training initiatives and organizational support mechanisms to improve workforce effectiveness and SME competitiveness.
subject: Articles
  topic: section
creator: PRAVEEN MYLAPURI, DR. JYOSHNA C
rights: Copyright (c) 2026
date: 2026-07-11
publication date: 2026-07-11
starting page: 494
ending page: 500

eWOM QUALITY AND TRUST IN SOCIAL COMMERCE: PREDICTING INDIAN MILLENNIALS' PURCHASE INTENTION
type: item
description: Think about the last time a friend’s Instagram post subtly convinced you to buy something. You probably didn’t reach for a product manual or call customer service. Instead, you skimmed through user reviews, noticed how many people had already purchased it, and let that quiet social signal tip the balance. This everyday experience lies at the heart of social commerce—a marketplace where peer influence, user-generated content, and platform design come together to shape what we buy. While this phenomenon feels intuitive, the precise ways these forces interact—especially in a country as large, diverse, and culturally rich as India—remain only partially understood. This study seeks to deepen that understanding by integrating two well-established theoretical lenses: the Technology Acceptance Model (TAM) and the Elaboration Likelihood Model (ELM). Drawing on survey data from 387 Indian millennial online shoppers, we develop and test a unified model of social commerce adoption using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that perceived usefulness (β = 0.38, p < 0.001), social influence (β = 0.29, p < 0.001), and consumer trust (β = 0.35, p < 0.001) significantly drive purchase intention, while perceived risk acts as a notable deterrent (β = −0.24, p < 0.001). Importantly, we find that the quality of electronic word-of-mouth (eWOM) does not influence purchase intention directly. Instead, it works entirely through building consumer trust (β = 0.41, p < 0.001), highlighting a full mediation effect. Together, the model explains 54.6% of the variance in purchase intention and 49.3% in consumer trust. These findings contribute to the literature by offering fresh insights into social commerce dynamics within an emerging market context that has received relatively limited attention. For practitioners, the results provide clear guidance on where to focus platform investments—from strengthening trust-building mechanisms to improving review qu…
subject: Articles
  topic: section
creator: Dr. Ch Siddharth Nanda, Dr. Kaushik Mishra, Prashant Subhash Chougule
rights: Copyright (c) 2026
date: 2026-07-11
publication date: 2026-07-11
starting page: 483
ending page: 493

FROM IPC TO BHARTIYA NYAYA SANHITA: RECASTING 'COERCION' UNDER SECTION 15 OF THE INDIAN CONTRACT ACT IN CASES OF THREAT TO COMMIT SUICIDE
type: item
description: Indian Contract Act, 1872, section 15 is premised on the fact that a contract ought to be seen as a product of free and voluntary assent and not through the exertion of unreasonable force or coercion. To a short time not so long ago, the Indian courts have conceptualised the concept of coercion within the scope of criminal law, and the term act prohibited by law has been used in many instances, interchangeably with that which is imprisonable under the Indian Penal Code, 1860. A vexed legal debate has been whether a suicide threat meets the definition of coercion or not in the scheme of things. Previously, a criminalisation of an attempt to commit suicide by Section 309 of the IPC was used as the actual or hypothetical ground to make forcible what was said on the ground of such criminalisation and to rescind the contracts made by some threats.
subject: Articles
  topic: section
creator: Yash Phadke, Mayuri Ramchandra Taware
rights: Copyright (c) 2026
date: 2026-06-24
publication date: 2026-06-24
starting page: 466
ending page: 482

DEVELOPING AND VALIDATING THE AI WORKFORCE READINESS INDEX (AI-WRI): AN INTEGRATED HR ANALYTICS FRAMEWORK FOR AI-ENABLED ORGANIZATIONAL TRANSFORMATION.
type: item
description: Artificial intelligence (AI) is quickly permeating daily organisational operations, impacting how workers operate, how managers make choices, and how businesses compete. Many organisations still struggle to realise the anticipated benefits of AI adoption, despite large expenditures in AI technologies. The fact that technical preparedness frequently develops more quickly than workforce readiness is a persistent worry. The adoption of AI, digital transformation, and organisational preparedness have all been studied in the past, but the question of whether managers and staff have the skills necessary to function well in AI-enabled workplaces has received comparatively little attention. By creating and validating the Artificial Intelligence worker Readiness Index (AI-WRI), a multifaceted framework intended to evaluate worker readiness for AI-integrated workplaces, the current study fills this gap. AI-WRI is conceptualised through six interconnected dimensions: AI competency, AI trust and acceptance, human-AI collaboration capability, AI governance awareness, learning agility and reskilling readiness, and AI leadership readiness. These dimensions are based on Human Capital Theory, Dynamic Capability Theory, and the Technology-Organization-Environment framework. The data was gathered from employees and administrators in AI-enabled organisations across a variety of industries. Using Partial Least Squares Structural Equation Modelling (PLS-SEM), the proposed framework was validated. The findings corroborate the multidimensional nature of workforce readiness and illustrate that preparedness for AI is not limited to technical knowledge. Both adaptability and ethical awareness, as well as leadership support and collaborative capability, are equally critical components of successful AI integration. By changing the emphasis from organisational preparation to worker readiness, the study adds to the expanding body of literature on AI and human resource management. In order to enab…
subject: Articles
  topic: section
creator: Dr. Lalita Yadav,
rights: Copyright (c) 2026
date: 2026-06-24
publication date: 2026-06-24
ending page: 465

RECLAIMING FORGOTTEN HISTORIES: ADIVASI RESISTANCE AND THE MAKING OF MODERN INDIA
type: item
description: Three Adivasi resistance movements in Odisha, at Niyamgiri, Kashipur, and Kalinga Nagar, together constitute one of the most significant chapters in postcolonial India's contested relationship with extractive development. Each movement was a direct response to the displacement of indigenous communities from mineral-bearing lands that they had occupied and governed for generations. This article examines the three movements comparatively, tracing their origins in colonial land law, their development under postcolonial extraction policy, their distinct trajectories and outcomes, and their cumulative significance for constitutional law, indigenous rights, and democratic governance. Drawing on field reports, court records, journalistic documentation, and scholarship in political economy, environmental history, and legal anthropology, the article argues that these are not peripheral protests but foundational episodes in the ongoing negotiation between the Indian state, corporate capital, and indigenous communities over the terms of development. The article also analyses available data on displacement, Forest Rights Act implementation, and legal protections to ground the historical narrative in documented evidence. It concludes that the differences in outcome between Niyamgiri, Kashipur, and Kalinga Nagar reflect not differences in the justice of the communities' claims but differences in the legal resources, organisational capacity, and external solidarity available to each.
subject: Articles
  topic: section
creator: Dr. Kuntala Soy
rights: Copyright (c) 2026
date: 2026-06-09
publication date: 2026-06-09
starting page: 434
ending page: 447

SOCIO-DEMOGRAPHIC AND PSYCHOLOGICAL PREDICTORS OF DELINQUENCY AMONG ADOLESCENTS: EVIDENCE FROM SELECTED DISTRICTS OF ODISHA
type: item
description: This research examines the psycho-social factors that influence delinquent behaviour in junior high school students in a few areas of Odisha. The study used standardised tools to evaluate 500 children, ages 12 to 18, for impulsivity, empathy, and delinquent behaviour using a descriptive-correlational methodology. Multiple regression and Pearson's correlation were among the statistical studies that showed a significant relationship between increased delinquency and lower empathy and higher impulsivity. Other sociodemographic characteristics that were shown to be significant predictors were male gender, poor family income, and single-parent family structures. The combined impact of psychological and environmental factors was highlighted by the fact that regression models explained 58% of the variation in delinquent behaviour. While offering region-specific insights into adolescent behaviour, these findings also corroborate established theoretical theories, such as the Social Control Theory and the General Strain Theory. The study emphasises the necessity of early interventions that emphasise family support and emotional regulation, especially in low-income areas.
subject: Articles
  topic: section
creator: Priti Sriranjan
rights: Copyright (c) 2026
date: 2026-06-09
publication date: 2026-06-09
starting page: 420
ending page: 433

EMERGING ROLE OF NEW MEDIA TECHNOLOGY IN TEACHING AND LEARNING: A LITERATURE REVIEW
type: item
description: New media technologies (NMTs) have profoundly impacted higher education, and have changed teaching and learning methodologies. The advantages and difficulties of NMTs in the context of education are examined in this article. The article looks at the benefits of NMTs, such as better communication, more interactivity, and easier access to information. It also covers the difficulties instructors and students have in making effective use of this technology. These difficulties include technological constraints, differences in individual learning preferences, cultural variables, and course design issues. Higher education is fast changing as a result of new media, which is becoming more and more important in how teachers and students connect and engage with the curriculum. This study examines how instructors are currently using new media, taking into account topic matter, demography, and prior teaching experience. The article highlights the complex relationship between social media and higher education. While it offers significant opportunities for enhancing teaching and learning, it also presents challenges that require careful consideration and strategic planning. By understanding the implications, higher education institutions can effectively harness the potential of social media while mitigating its risks.
subject: Articles
  topic: section
subject: New Media Technologies, Higher Education, E-Learning, Learning Styles, Educational Technology, communication, interactivity, anytime-anywhere learning, developing countries, Mass Communication
  topic: keywords
creator: Nitha. S.V, Dr. Ramadas V
rights: Copyright (c) 2026
date: 2024-12-12
publication date: 2024-12-12
starting page: 460
ending page: 476

SOCIAL JUSTICE IN AUSTRALIA AND OCEANIA
type: item
description: Social justice in Australia and Oceania have evolved through complex historical processes. It is shaped by Indigenous governance practices, European colonisation and struggles for equality, recognition and self-determination, the latter continue to contribute to today's disputes of Indigenous rights, welfare policy, environmental justice and regional development. Australia’s and Oceania’s Indigenous societies were diverse and maintained a range of systems of governance, law and social organisation prior to European colonisation in Australia.
subject: Articles
  topic: section
creator: Dr. S. Armstrong
rights: Copyright (c) 2026
date: 2021-03-23
publication date: 2021-03-23
starting page: 33
ending page: 38

CRYPTOCURRENCY INTEGRATION IN CORPORATE TREASURY ANAGEMENT: OPPORTUNITIES AND RISKS
type: item
description: This research paper examines the integration of cryptocurrency assets into corporate treasury management practices, analyzing both the strategic opportunities and inherent risks. As digital assets mature and gain institutional acceptance, an increasing number of corporations are considering or implementing cryptocurrency allocation strategies. This paper provides a comprehensive analysis of the current landscape, regulatory environment, operational frameworks, and risk management strategies necessary for successful cryptocurrency integration. Through case study analysis and empirical data, we demonstrate that while cryptocurrency integration presents significant opportunities for portfolio diversification and potential returns, it requires sophisticated risk management frameworks, robust governance structures, and careful consideration of regulatory compliance.
subject: Articles
  topic: section
subject: Cryptocurrency integration, Corporate treasury management, Digital assets, Risk management, Regulatory compliance
  topic: keywords
creator: Dr.S.Dhanalakshmi, K. Anitha , Sudheer Aloori, Dr. Diganta Kumar Das, Mrs.Amesha A.R.S, Dr. D. Paul Dhinakaran
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 241
ending page: 251

CUSTOMER PERCEPTION TOWARDS MOBILE WALLET SERVICES IN KARUR DISTRICT
type: item
description: The rapid proliferation of smartphones and digital payment infrastructure in India has transformed the financial transaction landscape. Mobile wallet services such as Google Pay, PhonePe, Paytm, and Amazon Pay have emerged as dominant cashless payment instruments, particularly in semi-urban and rural markets. This study investigates the perception of customers in Karur District, Tamil Nadu, towards mobile wallet services with respect to convenience, security, trust, and overall satisfaction. A structured questionnaire was administered to a sample of 384 respondents selected through stratified random sampling. Data were analysed using percentage analysis, weighted average scoring, chi-square tests, and Likert-scale analysis. The findings reveal that ease of use, cashback incentives, and speed of transactions are the primary drivers of adoption, while poor internet connectivity, transaction failures, and security concerns remain key barriers. The study offers valuable insights for service providers, policymakers, and fintech stakeholders aiming to improve mobile wallet adoption in semi-urban India.
subject: Articles
  topic: section
subject: Mobile Wallet, Digital Payment, Customer Perception, Karur District, Fintech, Cashless Economy, TAM
  topic: keywords
creator: S. Dhilipkumar, Dr. C. Gunasekaran
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 231
ending page: 240

EFFECT OF PROJECT PLANNING ON PROJECT PERFORMANCE: A CASE OF COOKSTOVE PROJECT IN RULINDO DISTRICT, RWANDA
type: item
description: The general objective of this research is to find out the effect of project planning on the performance of the Cookstove Project in Rulindo District. For this study, the researcher employed both descriptive and correlational research designs. Descriptive survey research was utilized to gather information on various issues, while the correlational research design focused on exploring the relationships between the variables under study. The researcher relied on document analysis, questionnaires, and interviews in collecting data. Descriptive and inferential statistics were used to analyze data. The findings show an R value of 0.823, indicating a strong positive correlation between predictors (Monitoring and evaluation planning, resource planning, risk planning, and financial planning) and project performance in the Cookstove Project in Rulindo District. The R² value of 0.677 means that approximately 67.7% of the variance in project performance can be explained by financial planning, resource planning, risk planning, and monitoring and evaluation planning. The unstandardized coefficient for financial planning is 0.246, indicating that a one-unit increase in financial planning results in a 0.246-unit increase in project performance (β = 0.246, t = 2.558, p = 0.012). The unstandardized coefficient for resource planning is 0.248, indicating that a one-unit increase in resource planning leads to a 0.248-unit increase in project performance (β = 0.248, t = 2.982, p = 0.003). The unstandardized coefficient for risk planning is 0.151, revealing that a one-unit increase in risk planning results in a 0.151-unit increase in project performance (β = 0.151, t = 2.172, p = 0.032). Lastly, the unstandardized coefficient for M&E planning is 0.264, indicating that a one-unit increase in M&E planning correlates with a 0.264-unit increase in project performance (β = 0.264, t = 4.467, p = 0.000). The study recommended that project managers, coordinators, and field staff prioritize effect…
subject: Articles
  topic: section
subject: Project Planning, Resource Planning, Risk Planning, Financial Planning, Monitoring and Evaluation Planning, Performance of the Cookstove Project
  topic: keywords
creator: Dushimimana Marcel, Dushimimana Jean de Dieu
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 217
ending page: 230

BEYOND STRUCTURE: MIRROR IMAGE THEORY AS METAPHOR FOR HEALING IN AMY TAN’S THE BONESETTER’S DAUGHTER
type: item
description: Through the lens of mirror image theory, this article reads Amy Tan’s The Bonesetter’s Daughter (2001) to consider how reflection is conceived as a metaphor for healing in intergenerational trauma and diasporic identity. Tan employs mirror figuratively, not just as a structural device, but as transfigurative tool for the narrative building, character and symbolic development. In examining the divided text, concurrent but independent mother-daughter narratives, and repeated motifs of bones, ghosts and translation within it, this essay argues that healing is realized through the term mirror recognition—the imaginative awareness of an ancestral trauma which crosses cultural and generational barriers. Through such a perspective, Tan’s novel demonstrates that the process of reflection helps to bring together past and present, East and West, so that cultural unity comes into being.
subject: Articles
  topic: section
subject: Amy Tan; Mirror Image Theory; Mother–Daughter Relationship; Chinese American Literature; Cultural Reflection
  topic: keywords
creator: S. Keerthana, Dr. G. Vishnupriya
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 213
ending page: 216

AI-POWERED RECRUITMENT: BALANCING EFFICIENCY WITH BIAS PREVENTION
type: item
description: Artificial Intelligence has rapidly transformed recruitment practices, promising unprecedented efficiency in candidate sourcing, screening, and selection. However, the deployment of AI systems in hiring has raised critical concerns about algorithmic bias, fairness, and the potential perpetuation of historical discrimination. This research examines the current state of AI-powered recruitment, analyzing both its efficiency gains and bias risks through empirical data, case studies, and comparative analysis. The findings reveal that while AI can significantly reduce time-to-hire and improve candidate quality when properly implemented, organizations must adopt rigorous bias detection and mitigation strategies to ensure equitable hiring outcomes. This paper provides evidence-based recommendations for HR professionals seeking to leverage AI's benefits while maintaining ethical recruitment standards.
subject: Articles
  topic: section
subject: Artificial Intelligence; Recruitment; Algorithmic bias; HR technology; Talent acquisition; Machine learning; Hiring automation; Diversity and inclusion; Predictive analytics; Ethical AI
  topic: keywords
creator: Dr.B.Bhavya, Priyadharshini . P, Aluri Persis Rebeccah, Dr Linda Mary Simon , Ms.Jijitha.B , Dr. D. Paul Dhinakaran
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 197
ending page: 212

GENDER REPRESENTATION IN CAR ADVERTISING: IMPLICATIONS FOR WOMEN’S EMPOWERMENT AND CONSUMER BEHAVIOR
type: item
description: Gender representation in advertising shapes societal norms, consumer perceptions, and purchasing behavior. This study examines gender portrayal in car advertising with emphasis on the underrepresentation of women and its implications for empowerment and consumer decision-making. Positioned within the discourse on social transformation, sustainability, and inclusive development, the research highlights that advertising narratives can either reinforce traditional stereotypes or promote progressive gender roles. The study adopts a quantitative approach using data collected from consumers through a structured questionnaire. A sample of respondents was analyzed with descriptive and inferential statistical tools. Techniques including percentage analysis, chi-square tests, and regression analysis were employed to examine the relationship between gender portrayal in automobile advertisements and consumer attitudes and purchasing intentions. The analysis explored how representation patterns influence brand perception, emotional connection, and trust among male and female consumers. Findings reveal that car advertisements remain predominantly male-centric, with women often portrayed in passive or secondary roles. This imbalance significantly affects brand perception, trust, and purchase intention, particularly among women consumers who feel underrepresented and disconnected from advertising messages. The results demonstrate that inclusive and balanced portrayals generate positive consumer responses and strengthen brand credibility. The study emphasizes the importance of equitable gender representation as part of responsible and sustainable marketing. Promoting empowering depictions of women in advertising can enhance visibility, participation, and consumer engagement while contributing to social change. The research offers empirical insights supporting gender-sensitive communication strategies and demonstrates their value in creating ethical, socially responsible, and future-…
subject: Articles
  topic: section
subject: Gender Representation, Car Advertising, Women’s Empowerment, Consumer Behavior, Statistical Analysis
  topic: keywords
creator: Ms.Soundarya.S, Ms.Beulah Suresh.S
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 186
ending page: 196

"INDIGENOUS WOMEN IN THE CHITTAGONG HILL TRACTS: A STUDY ON GENDER-BASED VIOLENCE"
type: item
description: The Chittagong Hill Tracts (CHT) of Bangladesh occupies a geopolitically significant position due to its borders with India and Myanmar, its natural resources, and its complex historical and political contexts. For decades, Indigenous Peoples of the CHT have struggled for self-determination, land rights, and survival, but successive state policies—marked by militarisation, Bengali settler transmigration, and systemic discrimination—have produced widespread violence, displacement, and marginalization. The 1997 CHT Peace Accord formally ended over two decades of armed conflict, yet key provisions, including demilitarisation, land dispute resolution, and rehabilitation of displaced peoples, remain largely unimplemented. Women and girls, excluded from peace negotiations, continue to face gendered impacts of conflict, including sexual violence, abduction, and impunity for perpetrators. The failure of the state to address communal violence and ensure justice has eroded trust in formal legal systems. As a result, many Indigenous communities, despite support from NGOs, continue to rely on traditional justice mechanisms, which are perceived as more accessible and culturally familiar, though increasingly contested by Indigenous women’s rights activists.Drawing on primary data collected through field observations, structured surveys of 100 respondents, three focus group discussions, and in-depth interviews with ten experts, alongside secondary sources, the research highlights both the persistence of impunity in formal legal systems and the contested reliance on traditional justice mechanisms. Findings reveal the resilience of indigenous women and communities, while underscoring the urgent need for state accountability, implementation of peace accord provisions, and gender-sensitive policies. The study contributes to broader debates on indigenous rights, peacebuilding, and gender justice.
subject: Articles
  topic: section
subject: Gender based Violence (GVB), Traditional justice, Indigenous women, gender justice
  topic: keywords
creator: Muhammad Wahidur Rahman, Mehedi Hasan
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 175
ending page: 185

COMPETENCY MAPPING: CONNECTING ORGANIZATIONAL OBJECTIVES WITH EMPLOYEE DEVELOPMENT AND STRATEGY DRIVEN HR FUNCTIONS – A CASE STUDY IN DFPCL.
type: item
description: In today’s arising innovative business world, companies are increasingly focusing on human resource for organization’s development with respect of using Competency mapping so that they can compete in rapidly changing environment. Competency mapping and assessment has not only gained paramount importance in organization but also helps an individual to give the perceptivity of competency skills like attributes, workspace skills, applied and core knowledge skills that will help the individual to retain any job. It’s vital to keep the competency up-to-date, as this study gives the insight of enforcing latest tools and methodologies of competency mapping in an organizations. Every person has unique talents, which may contain both strong and weak points, competence mapping will enable them to enhance their skills that they might not be aware of where they need to make improvements. It’s a cross functional integration that helps an individual to perform the job efficiently and effectively. In the current scenario HR people struggle with unlimited difficulties in finding a skilled person which can match the work demands of the organization. HR seeks to continuously analyze the competencies that different people will need in order to do the tasks that have been given to them effectively and to offer chances for these employees to enhance these competences in order to position them for future jobs within the organization. As a result, here an effort has been made to examine how a person and an organization are connected by competency mapping. The concept of “competency” originated in the 1970s when David McClelland introduced it as an alternative to traditional intelligence testing, arguing that competency is a better predictor of job performance. His ideas laid the foundation for competency mapping, where skills, behaviors, and attributes necessary for success in specific roles are identified. Over time, competency mapping has evolved into a strategic tool for managing talen…
subject: Articles
  topic: section
creator: Dr. Aditi Banerjee, Dr. Sapna Suri, Dr. Sanjay Kumar Taurani, Dr. J. Varaprasad Reddy
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 147
ending page: 174

PUBLIC SECTOR GOVERNANCE AND SERVICE DELIVERY EFFICIENCY: A STUDY OF ADMINISTRATIVE REFORMS IN DEVELOPING NATIONS
type: item
description: Governance in the public sector is important in determining the performance of service delivery in the developing countries. This is irrespective of the fact that there is little empirical data on whether governance gains are being converted to efficiency gains that can be measured despite the massive administrative reforms introduced within the last twenty years. This paper will analyses how the quality of governance influences the efficiency of the service delivery in 52 developing nations between 2000 and 2023. The study uses panel fixed-effects and system GMM estimators to deal with endogeneity and country-specific heterogeneity using the governance indicators provided by the World Bank and the service outcome data provided by the United Nations. The higher the quality of governance, the more efficient delivery is. Control of corruption and regulatory quality have the most positive impacts in terms of governance dimensions. More so, the governance- efficiency relationship is mediated by administrative reform projects in part, especially in developing economies with middle incomes. The results have an implication in the literature as they represent current cross-country panel evidence of the governance service delivery nexus. The policy implications are strengthening the institution and enforcing anti-corruption and implementing sustained reforms to enhance the performance of the public sector in developing countries.
subject: Articles
  topic: section
subject: Public Sector Governance; Administrative Reforms; Efficiency of Service Delivery; Developing Nations; Panel Data Analysis; Institutional Quality; Public Administration.
  topic: keywords
creator: Dr. Ahmet Niyazi ÖZKER
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 126
ending page: 146

POSTHUMAN EXISTENCE IN ARTIFICIAL WORLDS: SPACE, TECHNOLOGY, AND IDENTITY IN PASSENGERS
type: item
description: The spacecraft Avalon in Passengers (2016) is examined in this paper as a technologically mediated setting that creates posthuman subjectivity by fusing corporate infrastructures, automated systems, and artificial intelligence with human life. Based on N. Katherine Hayles' posthumanist theory, the study contends that rather than autonomous individual action, the movie depicts human identity as being formed through informational processes, technological mediation, and distributed cognition. Through algorithmic governance, automated service networks, and hibernation technologies, the Avalon functions as an enclosed artificial environment where human bodies are converted into data-regulated entities, obfuscating the distinction between humans and machines.The study illustrates how subjectivity arises within a system of technical regulation that reconfigures embodiment and agency by examining the ship's architecture, service infrastructures, corporate control over time, biological processes, and social interaction. Stratified forms of posthuman existence are created by automated surroundings and hierarchical spatial architecture, where corporate control and computational authority influence identity. Thus, the Avalon is shown in the movie as a posthuman lifeworld where survival, embodiment, and consciousness are all created by technology.In the final stages, Passengers shows how closed technical systems alter human experience by substituting digitally distributed forms of agency for liberal humanism ideas of autonomy. By highlighting the moral and political ramifications of technologically controlled living in late capitalism space imaginaries, the research presents the movie as a critical investigation of posthuman existence in artificial worlds.
subject: Articles
  topic: section
subject: Hibernation technologies, subjectivity, posthuman and spatial architecture.
  topic: keywords
creator: Dr. K.R.. Shiva Shankaran, Dr. Praveen Kumar and Dr.Shalini Infanta
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 118
ending page: 125

GENDERED VULNERABILITY TO DEPRESSION AMONG WOMEN LIVING WITH DIABETES IN INDIA: A BIO-PSYCHO-SOCIAL REVIEW
type: item
description: Diabetes mellitus is a big public health problem in India, and it is becoming more and more linked to serious mental health problems, especially depression. Women with diabetes are more likely than men to be depressed. This is because of biological, psychological, and social factors that are shaped by female experiences and structural inequalities. Using a bio-psycho-social approach, this review looks at how women with diabetes in India are more or less likely to become depressed based on their gender. The study is based on an analysis of 25 peer-reviewed research papers from reputable scientific databases published between 2020 and 2025. The results show that biological factors like changes in hormones, the severity of the disease, and complications linked to diabetes make people more likely to become depressed. Poor mental health outcomes are also caused by psychological factors such as stress, emotional burden, and low self-efficacy linked to diabetes. Social factors, especially gender roles, caregiving duties, limited freedom, and limited access to health care, make women much more vulnerable. Depression also makes it harder to control blood sugar levels and makes it less likely that people will follow their treatment plans. The review shows that there are important gaps in combining mental health services with diabetes care, and it stresses the need for bio-psychosocial treatments that take gender into account. To help depressed women with diabetes, we need healthcare methods that are all-encompassing and take into account both medical and socio-cultural factors.
subject: Articles
  topic: section
subject: Diabetes, Depression, Women, Gender, Bio-psycho-social, Mental health, India
  topic: keywords
creator: Dr. Chitra N, Dr.S.Sasikala Alias Annamalai
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 107
ending page: 117

ATMOSPHERES OF ANXIETY: AFFECTIVE ECOLOGIES IN THE OVERSTORY
type: item
description: This paper focuses on Richard Powers' The Overstory to investigate the emotive aspects of climate fiction. Drawing on affect theory, namely the writings of Sara Ahmed, Timothy Morton, and Brian Massumi, the study investigate how the novel creates a sense of communal ecological consciousness through wonder, grief, anxiety, and connectivity. Powers frames environmental catastrophe as an emotive event that circulates among human and nonhuman bodies, rather than merely presenting climate change as a scientific or political crisis. The study explores the ways in which arboreal metaphors, polyphonic structure, and narrative style contribute to an embodied feeling of environmental precarity. The paper makes the case that The Overstory uses affect to subvert anthropocentric perception and promote ecological relationality through qualitative textual analysis based on affect theory and ecocriticism. The story reorients readers' emotional ties and broadens their empathy beyond humans by emphasizing trees as communicative and agentic beings. In the end, this study shows that climate fiction functions as affective education as well as speculative narrative, transforming readers' perceptions of the planetary problem and fostering fresh approaches to ecological awareness.
subject: Articles
  topic: section
subject: Anthropocene; Ecological Consciousness; Affect Theory; Climate Fiction; Ecocriticism
  topic: keywords
creator: Dr.Shalini Infanta.L
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 99
ending page: 106

MEMES AS MICRO-NARRATIVES: CODE-SWITCHING, EMOTIONAL RESONANCE, AND THE DEFAMILIARIZATION OF REALITY
type: item
description: Memes are the best way to talk to each other in the digital age. They are short stories that use a few words and pictures to explain complex social and cultural ideas. Memes are often seen as funny, but they are actually short stories that look into identity, behaviour, and how people express their feelings in online social settings. This paper examines memes as culturally nuanced communicative phenomena through the theoretical lenses of Mikhail Bakhtin, Roland Barthes, Jean Baudrillard, Russian Formalist concepts of defamiliarization, and posthuman theory. The research asserts that memes operate through precise code-switching, behavioural amplification, and emotionally impactful narratives, facilitating a transition from singular organic realities to complex interpretive coexistence. Memes alter perceptions of social issues and transform contemporary storytelling by rendering mundane events peculiar.
subject: Articles
  topic: section
subject: Memes, micro-narratives, code switching, defamiliarization, digital culture, and posthuman communication
  topic: keywords
creator: Jaiganesh B, Shantichitra K
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 92
ending page: 98

ARTIFICIAL INTELLIGENCE DRIVEN CUSTOMER ENGAGEMENT IN ONLINE RETAIL
type: item
description: The integration of artificial intelligence (AI) into e-commerce has profoundly transformed consumer engagement methods; nonetheless, its total impact on the customer experience remains complex and multifaceted. This study employs a quantitative research methodology to examine the fundamental factors that affect customer perceptions of AI-driven engagement and its effect on satisfaction. A structured online survey was administered to a cohort of 300 seasoned internet users. Exploratory Factor Analysis (EFA) of 25 Likert-scale statements identified a robust four-factor structure: Perceived Value & Personalization (PVP), Privacy & Transparency Apprehension (PTA), Relational Decoupling (RD), and Service Efficiency & Reliability (SER), collectively accounting for 58.4% of the total variance. A multivariate regression analysis indicated that all four variables were significant predictors of overall customer satisfaction (R² = .506, p < .001). Specifically, PVP (β = .398) and SER (β = .311) had positive influences, but PTA (β = -.242) and RD (β = -.187) shown large negative effects. Additionally, a mediation analysis indicated that Relational Decoupling partially mediates the adverse relationship between privacy concerns and satisfaction (indirect effect: 0.10, 95% CI [0.05, 0.16]). The findings suggest that although AI's functional benefits are strong motivators for happiness, ethical and relational issues significantly diminish their impact. This research provides a validated paradigm for online retail, emphasizing that an effective AI approach must achieve a balance of technological efficiency, clear data regulations, and human-centered design to foster trust and enduring loyalty.
subject: Articles
  topic: section
subject: Artificial Intelligence, Customer Engagement, Online Retail, Personalization, Privacy Concerns, Mediation Analysis, Customer Satisfaction, Factor Analysis.
  topic: keywords
creator: Ms. Ramya John, Prof. Dr. Biju John. M
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 78
ending page: 91

IMPACT OF MINDFULNESS-BASED STRESS REDUCTION (MBSR) THERAPY INTERVENTION ON RAJAS, TAMAS AND PSYCHOLOGICAL WELL-BEING AMONG UNIVERSITY TEACHERS: ROLE OF STRESS COPING AND WORK ENGAGEMENT
type: item
description: University teachers frequently experience occupational stress due to workload, role conflict, publication demands, student management, and administrative responsibilities. Prolonged stress adversely affects psychological well-being and may increase Rajasic (restlessness, achievement pressure) and Tamasic (inertia, withdrawal) tendencies as explained in Triguna theory. The present study assessed the effectiveness of Mindfulness-Based Stress Reduction (MBSR) as a therapy intervention in enhancing psychological well-being among university teachers by reducing Rajas and Tamas and improving adaptive coping and work engagement. A quasi-experimental pre-test post-test control group design was employed. A total sample of 100 university teachers from Bihar state universities was selected through purposive sampling and divided into experimental group (n=50) and control group (n=50). MBSR intervention was conducted for 8 weeks. Tools used were Vedic Personality Inventory (Wolf, 1998), Brief COPE (Carver, 1997), Utrecht Work Engagement Scale (Schaufeli & Bakker, 2004), and Ryff’s Psychological Well-being Scale (Ryff, 1989). Findings revealed significant improvement in psychological well-being, adaptive coping and work engagement and a significant reduction in Rajas and Tamas in the experimental group compared to the control group. The study supports the therapeutic value of mindfulness intervention for teacher well-being promotion.
subject: Articles
  topic: section
subject: Mindfulness therapy, Triguna (Rajas-Tamas), Psychological well-being
  topic: keywords
creator: Dr. Priyanka Pathak, Kajal Kumari
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 65
ending page: 77

A CRITICAL ANALYSIS OF THE DISTRICT LEGAL SERVICES AUTHORITY IN GOALPARA'S (DLSA) COMPOSITION, IMPLEMENTATION, PROCEDURES AND EFFICACY UNDER THE LEGAL SERVICES AUTHORITY ACT, 1987
type: item
description: The present study deals with the composition of District Legal Services Authorities, the eligibility criteria, the services provided by the District Legal Services Authorities, Legal Aid Counsels at Goalpara District, Assam Para Legal volunteers, Legal Aid clinics, introduction of new scheme of legal Aid Defense Counsel system, structure of District Legal Services Authorities, its staffs, panel lawyers, Legal aid clinics, legal literacy clubs, para legal volunteers etc. within Goalpara District of Assam.
subject: Articles
  topic: section
subject: District, Legal, Services, Authorities, lawyers.
  topic: keywords
creator: Dr. Pratap Chandra Dash
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 56
ending page: 64

ANALYSIS OF AI APPLICATIONS IN ENHANCING CUSTOMER EXPERIENCE IN MARKETING
type: item
description: The advent of reality is a new innovation force in the marketing sector that aims to change the customer experience, levels of satisfaction, and customer loyalty ecosystem. This paper discusses the way in which AIs can be leveraged to help increase customer satisfaction with a special emphasis on such tools as conversational agents, predictive analytics, and personalised recommendations. A sample size of 200 targeted participants was used to conduct the sampling in which the organised questionnaires were employed and a 5-point Likert scale. ANOVA, chi-square tests, and correlation tests found out the necessary hypotheses. The research has revealed that the satisfaction of customers is greatly enhanced when driven by artificial intelligence as evident in the ORF of the increasing levels of customer satisfaction that ranged between 3.0 to 4.7 respectively at varying degrees of personalisation. The impact of chatbots on customer loyalty has been so astounding since customer loyalty ratings had increased to 4.5 following the frequency of using it as opposed to 2.5. Predictive analytics presented a significant positive relation (r = 0.76, p < 0.001) with customer retention, and it is the sign that the model can be applied in the marketing strategy based on looking in the future. The robotics that have been artificially enhanced have been seen to have a steady customer satisfaction among various demographics, although the younger participants showed slightly better accumulation of benefits. It pays attention to the importance of the artificial intelligence that may be utilized to enhance marketing strategies, establish a stronger relationship with clients, and remain market leaders. However, it emphasizes the necessity to focus more on data strategies and openness to build trust and facilitate the role of AI in marketing.
subject: Articles
  topic: section
subject: Artificial intelligence, marketing, customer experience, customer satisfaction, predictive analytics, personalization, loyalty.
  topic: keywords
creator: Dr Alyas Ahmed, Dr Rohit Bhagat, Dr. Pallavi Bhagat
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 40
ending page: 55

NEUROARCHITECTURE-BASED ASSESSMENT OF COGNITIVE AND EMOTIONAL RESPONSES TO BIOPHILIC INTERIOR ENVIRONMENTS USING EEG-INFORMED SPATIAL MODELING
type: item
description: This study quantitatively investigates the influence of biophilic interior environments on human cognitive and emotional responses by integrating neuroarchitecture principles, EEG-based neural analytics, and data-driven spatial modeling. A total of 60 participants (30 females, 30 males; mean age = 27.4 years) were exposed to three controlled interior settings: high-biophilic (Level-3), moderate-biophilic (Level-2), and non-biophilic control. Brain activity was recorded using a 32-channel EEG system with a 500 Hz sampling rate across all sessions. A spectral analysis indicated that, in the Level-3 biophilic condition, alpha-band power (8-12 Hz) increased by 34-41% at electrode sites O1/O2, indicating deeper states of relaxation and greater attentional stability. On the other hand, beta-band activity, reflecting cognitive workload (13-30 Hz), was reduced by 18% relative to the control environment. Emotional ratings using EEG-derived frontal asymmetry (F3/F4) showed a 27% leftward shift, reflecting more positive affective states. Performance on a reaction-time task of spatial working memory also improved by 22% in the high-biophilic setting. These results confirm that neurocognitive benefits can be induced through the use of biophilic interior design elements, while the EEG-informed spatial model developed herein lays the foundation for a predictive framework for optimizing interior environments based on real-time neural responses.
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Neuroarchitecture, Biophilic Design, EEG (Electroencephalography), Cognitive Response, Emotional Response, Spatial Modeling, Alpha and Beta Brain Waves, Human–Environment Interaction, Interior Environmental Psychology, Neurocognitive Performance
creator: Sara Zarnegarzadeshirazi, Mohammadmehdi Soroush
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 21
ending page: 39

ANALYSIS OF PRODUCT AND PROCESS INNOVATION IN IMPROVING COMPANY PERFORMANCE (CASE STUDY ON LEATHER CRAFT INDUSTRY IN GARUT)
type: item
description: This research analyses how product innovation and process innovation affect the rate of performance of small and medium enterprises (SMEs) in Garut, West Java, Indonesia, leather craft industry. The study used a survey method to collect data from 62 SMEs using structured questionnaires measured on a Likert scale, and analysed using Minitab 21. According to descriptive results, the mean of process innovation (mean = 30.87) and product innovation (mean = 32.55) has a moderate level of performance. The SME performance stands at relatively low to medium (mean = 7.35). Multiregression analysis shows that product innovation (b = 0.104; p = 0.011) and process innovation (b = 0.145; p < 0.001) have both a positive and significant impact on the performance of SMEs. The model describes the performance variance of 71.94 (Adjusted R2 = 0.719). The results support the claim that enhancing innovation efforts, especially process innovation, is essential in enhancing profitability, absorption of labour, and business continuity amongst SMEs dealing with leather craft.
subject: Articles
  topic: section
subject: Innovation process, innovative product, corporate performance, Performance SME, Profitably UKM.s
  topic: keywords
creator: Ayi Tejaningrum
rights: Copyright (c) 2026
date: 2026-04-02
publication date: 2026-04-02
starting page: 1
ending page: 20

TENSIONS BETWEEN SPIRITUAL FULFILMENT AND MATERIAL AMBITIONSIN SURAT AZ-ZUKRUF
type: item
description: The current research looks at the major themes of Surah Az-Zukhruf, the 43rd surah of the Quran. This surah, revealed during the Meccan period, addresses the challenges faced by early Muslims, including polytheism and material temptations. It highlights the core of Tawhid (the oneness of God), criticises idolatry, and warns against prioritising worldly wealth over religious virtues. Notably, verses 81-85 set out fundamental Islamic principles, demonstrating God's authority and affirming prophethood, while countering doubters' claims about divine authority and companionship. The research uses a qualitative method to analyze these verses, aiming to fill gaps in current scholarship and deepen understanding of their significance. It emphasizes Surah Az-Zukhruf's relevance to modern discussions on materialism versus spirituality, portraying the surah as a moral guide for believers. Key findings show that this surah not only critiques materialistic pursuits but also reassures believers of divine protection and accountability. By situating these teachings within Mecca's socio-religious context, this research fosters a balanced view of spirituality and materialism, encouraging contemporary Muslims to reflect on their values and choices. Ultimately, this article offers valuable insights into the lasting significance of the Quran, emphasising the importance of following divine guidance in an ever-changing world.
subject: Articles
  topic: section
subject: Surah Az-Zukhruf, linguistic analysis, monotheism, divine guidance, Tawhid.
  topic: keywords
creator: Dr. Nadeya Hassan Alamri
rights: Copyright (c) 2026 International Journal of Innovation Studies
date: 2026-04-23
publication date: 2026-04-23
starting page: 252
ending page: 262

EFFECTS OF ARTIFICIAL INTELLIGENCE ADOPTION ON PRODUCTIVITY AND SERVICE DELIVERY IN RWANDA’S PUBLIC SECTOR.
type: item
description: Artificial Intelligence (AI) is increasingly transforming public sector governance by enhancing operational efficiency, decision-making, and the quality-of-service delivery. This study examines the effects of AI adoption on productivity and service delivery in Rwanda’s public sector, using a mixed-methods approach that combines survey data from 76 managerial-level staff and secondary evidence. Anchored in the Technology Acceptance Model (TAM), Diffusion of Innovation Theory (DOI), and New Public Management (NPM), the study investigates both technological and organizational determinants of AI adoption. Descriptive results indicate that AI systems are widely used (M = 4.03, SD = 0.98) and supported by institutions (M = 3.99, SD = 0.90), contributing to increased work output (M = 3.88, SD = 0.91) and faster task completion (M = 3.84, SD = 0.94). Regression analyses reveal that AI adoption significantly enhances productivity (β = 0.61, p < 0.01) and service delivery (β = 0.57, p < 0.01), with infrastructure adequacy and digital skills acting as significant moderating factors. Despite these benefits, challenges such as skills gaps, infrastructure limitations, resistance to change, high implementation costs, and data privacy concerns constrain AI’s full potential. The study contributes empirical evidence from a developing country context, providing insights for policymakers and public sector managers on leveraging AI to improve efficiency, transparency, and citizen-centered service delivery.
subject: Articles
  topic: section
subject: Artificial Intelligence, Public Sector, Productivity, Service Delivery, Rwanda, Digital Governance
  topic: keywords
creator: Dr. Pierre-Celestin Rwigema
rights: Copyright (c) 2026 International Journal of Innovation Studies
date: 2026-05-17
publication date: 2026-05-17
starting page: 340
ending page: 359