ANALYSIS OF EMPLOYEE MOTIVATION STRATEGIES IN SMALL MANUFACTURING ENTERPRISES IN ASHTHABHUJA CHEMICAL

Abstract

Work rotation has emerged as a strategic tool to enhance employee performance and job satisfaction across industries. This study delves into the impact of work rotation on employee performance levels at M/s Ashtabhuja Chemicals in Gadchiroli. By examining critical aspects such as adaptability, skill enhancement, and job motivation, the research highlights how rotational strategies influence both individual and organizational productivity. Primary data were collected through structured surveys and interviews with employees, while secondary data supported the theoretical framework. The findings reveal a significant positive correlation between work rotation and performance, demonstrating improvements in skill diversity, employee engagement, and task efficiency. However, challenges such as initial resistance to change and the learning curve associated with new roles were noted. Recommendations include structured training programs, periodic feedback mechanisms, and aligning rotation practices with organizational goals to maximize benefits. The study underscores the importance of tailored work rotation strategies to foster professional growth, reduce monotony, and enhance overall operational efficiency in the chemical industry. This paper aims to provide actionable insights for organizations considering work rotation as a means to achieve sustainable workforce development.