ONLINE SHOPPING AND BUYING BEHAVIOR OF COLLEGE STUDENTS IN ARIYALUR DISTRICT
Keywords:
Online, Shopping, Factors, Influencing, College, Students, Behaviour, and internet.Abstract
The rapid expansion of e-commerce has significantly influenced consumer purchasing behavior, particularly among college students who are tech-savvy and highly engaged with digital platforms. This study examines the online shopping behavior of college students in Ariyalur district, focusing on the factors that drive their purchasing decisions, the challenges they face, and the role of digital platforms in shaping their shopping habits.
The research explores key aspects such as convenience, pricing strategies, product quality concerns, payment preferences, and the impact of social media and digital marketing. The findings indicate that affordability, ease of use, and discounts are the primary motivators for online shopping, while concerns about product authenticity, return policies, and digital payment security remain significant barriers.
