HUMAN RESOURCE MANAGEMENT IN THE DIGITAL ERA: EMBRACING TECHNOLOGY FOR WORKFORCE MANAGEMENT

Abstract

The rapid advancement of technology has reshaped the landscape of Human Resource Management (HRM), leading to a paradigm shift in how organizations manage their workforce. "HRM in the Digital Era: Embracing Technology for Workforce Management" explores the evolving role of technology in transforming traditional HR practices. This study examines the integration of digital tools and platforms, such as Artificial Intelligence (AI), data analytics, cloud computing, and automation, in enhancing key HR functions like recruitment, employee engagement, performance management, and learning and development. The paper delves into the challenges and opportunities these technological innovations present for HR professionals, highlighting how they can drive greater efficiency, productivity, and employee satisfaction. Additionally, the research evaluates the impact of digitalization on organizational culture and employee well-being, emphasizing the need for HR departments to adapt to the changing digital environment while maintaining a human-centric approach. The findings underscore the importance of embracing technology to stay competitive in a rapidly evolving business world, with recommendations for HR leaders to leverage digital tools effectively to create a more agile, inclusive, and performance-driven workforce. The rapid evolution of digital technologies has fundamentally transformed Human Resource Management (HRM), reshaping workforce management strategies and practices. Key words : Human Resource Management (HRM), Digital Transformation, Workforce Management, Technology Integration