A STUDY ON THE EFFECTIVENESS OF BRAND AWARENESS STRATEGIES IN ENHANCING CUSTOMER LOYALTY AT PLASTO, NAGPUR

Abstract

This study explores the role of brand awareness strategies in boosting customer loyalty at Plasto, a prominent company based in Nagpur. The research delves into the various methods Plasto employs to enhance its brand visibility and how these strategies influence customer retention and loyalty. By analysing customer perceptions, feedback, and brand recall, the study evaluates the effectiveness of these marketing efforts. The findings suggest a strong correlation between consistent brand awareness campaigns and increased customer trust and loyalty. This paper highlights the importance of strategic brand positioning and its impact on long-term customer relationships, offering insights for businesses looking to strengthen their market presence and foster customer loyalty. The research offers valuable implications for marketing strategies in competitive industries.