“ANALYSIS OF SOCIAL MEDIA PERCEPTIONS ON PETROLEUM BRANDS”

Abstract

Social media plays a transformative role in shaping public perceptions, particularly for brands operating in competitive industries such as petroleum. This study examines the influence of social media on the perception of petroleum brands, with a specific focus on Confidence Petroleum India Limited in Nagpur. By analysing user-generated content, brand-led campaigns, and audience interactions, the research identifies key factors contributing to consumer trust, brand loyalty, and market positioning. The study leverages quantitative and qualitative methods, including sentiment analysis and consumer surveys, to explore the relationship between online engagement and brand image. Findings reveal how strategic utilization of social media platforms enhances customer engagement, mitigates negative publicity, and fosters brand advocacy. Additionally, the research underscores the significance of addressing consumer concerns in real time to build lasting relationships in a digital-first world. The insights derived can inform marketing strategies, enabling petroleum brands to optimize their digital presence and align with consumer expectations effectively. This paper contributes to the growing body of knowledge on digital marketing and brand management in the energy sector, offering actionable recommendations for industry stakeholders.