A STUDY ON THE ROLE OF DIGITAL MARKETING IN DRIVING REVENUE GROWTH AT ORANGE CITY HOSPITAL, NAGPUR

Abstract

Digital marketing has become an essential tool for healthcare providers to reach a wider audience and enhance patient engagement. This study examines how digital marketing strategies contribute to revenue growth at Orange City Hospital, Nagpur. By utilizing tools like social media channels, search engine optimization (SEO), and virtual consultation services, the hospital has been able to attract new patients and retain existing ones. The research evaluates the effectiveness of these strategies by analysing marketing data and conducting interviews with key stakeholders. The findings reveal that a well-executed digital marketing approach not only improves patient awareness but also significantly boosts the hospital’s revenue. This research emphasizes the significance of integrating digital platforms in healthcare marketing and offers actionable recommendations for optimizing digital campaigns to sustain long-term growth and competitiveness.