ASSESSING THE IMPACT OF PREDICTIVE ANALYTICS ON BUSINESS PERFORMANCE AT PERSISTENT SYSTEMS PVT. LTD., NAGPUR
Keywords:
Predictive Analytics, Business Performance, Data-Driven Decision Making, Operational Efficiency, Strategic Growth.Abstract
This research paper investigates the impact of Predictive Analytics on business performance at Persistent Systems Pvt. Ltd., Nagpur. In today’s data-driven world, organizations are increasingly turning to predictive models to anticipate future trends, improve decision-making, and enhance overall productivity. This study examines how Predictive Analytics can optimize operations, reduce costs, and increase profitability by providing actionable insights into customer behavior, market trends, and operational efficiency. By evaluating the company's current use of predictive tools, this research highlights the benefits and challenges of integrating such technologies. The paper also delves into how these analytics empower the organization to make informed decisions and foster innovation in various business functions. The findings offer valuable insights into the potential for predictive analytics to drive significant improvements in business performance and strategic growth.
